Big Data, IA and business

Description

Today, Artificial Intelligence and data systems are pervasive across organizations. Management and business sectors are increasingly integrating these technologies and algorithms at all levels of decision-making, automating or semi-automating many managerial tasks. This course aims to provide students with a comprehensive understanding of the theoretical foundations and practical applications of Big Data, Artificial Intelligence (AI), Machine Learning, and Analytics in management and organizational contexts.

Various sectors such as marketing, finance, merchandising, manufacturing, logistics, and human resources are extensively utilizing AI and Big Data systems. This course explores how Big Data and AI are transforming these fields and how students can leverage these tools in their future careers.